Mercedes-Benz India has posted its highest-ever fiscal sales performance in the country, retailing 18,928 units in FY 2024-25, a 4% growth over the previous financial year. The strong showing was driven largely by booming demand for its Top-End Luxury segment , electric vehicle (BEV) adoption, and continued interest in its core portfolio. However, the company saw a dip in Q1 2025 sales, which stood at 4,775 units, down 11.8% year-on-year, mainly due to a slowdown in the entry-level luxury segment.
Mercedes-Benz India FY2025: Top-performing models
The Top-End Luxury range, which includes flagships like the S-Class, Mercedes-Maybach, EQS SUV and AMG models, emerged as the star performer. The segment recorded a 34% growth over the previous fiscal, accounting for more than one in every four Mercedes-Benz cars sold in India. Notably, the AMG G 63, Mercedes-Maybach Night Series , and the new G 580 with EQ Technology generated overwhelming demand. In some cases, customers are waiting up to 12 months for deliveries.
The electric push is beginning to bear fruit too. Mercedes-Benz’s battery electric vehicle sales grew 51% year-on-year in FY25, with electric models now accounting for 7% of total sales. The locally assembled EQS SUV led the charge as the company’s best-selling EV, helping push BEV penetration to 8% in the first quarter of 2025. The electric versions of the G 580 and Maybach have also seen strong interest.
While the spotlight shone on premium models, Mercedes-Benz’s core offerings, comprising the C-Class, E-Class LWB, GLC and GLE, remained steady contributors to the brand’s volumes. The LWB E-Class, in particular, continued its dominance as India’s highest-selling luxury car, now bolstered by the new E 450 variant.
That said, the Entry Luxury segment witnessed a notable decline of 28% in Q1 2025. According to the company, this segment is currently navigating a highly competitive market, dominated by price-sensitive offerings. Mercedes-Benz says its focus remains on delivering feature-rich, value-laden cars rather than cutting corners for volume.
SUVs continue to dominate the company’s sales charts, contributing 60% to overall volumes. This includes a wide mix of models from the GLA to the G-Class.
Mercedes-Benz also revealed major expansion plans under its ‘Go to Customer’ strategy. It aims to open 21 new MAR20X luxury outlets in 2025 with a Rs. 450 crore investment from franchise partners. The company recently inaugurated a new facility in Agra and will soon enter Kanpur, Varanasi, Jammu, and other key Tier-II markets.
Mercedes-Benz India FY2025: Top-performing models
The Top-End Luxury range, which includes flagships like the S-Class, Mercedes-Maybach, EQS SUV and AMG models, emerged as the star performer. The segment recorded a 34% growth over the previous fiscal, accounting for more than one in every four Mercedes-Benz cars sold in India. Notably, the AMG G 63, Mercedes-Maybach Night Series , and the new G 580 with EQ Technology generated overwhelming demand. In some cases, customers are waiting up to 12 months for deliveries.
The electric push is beginning to bear fruit too. Mercedes-Benz’s battery electric vehicle sales grew 51% year-on-year in FY25, with electric models now accounting for 7% of total sales. The locally assembled EQS SUV led the charge as the company’s best-selling EV, helping push BEV penetration to 8% in the first quarter of 2025. The electric versions of the G 580 and Maybach have also seen strong interest.
While the spotlight shone on premium models, Mercedes-Benz’s core offerings, comprising the C-Class, E-Class LWB, GLC and GLE, remained steady contributors to the brand’s volumes. The LWB E-Class, in particular, continued its dominance as India’s highest-selling luxury car, now bolstered by the new E 450 variant.
That said, the Entry Luxury segment witnessed a notable decline of 28% in Q1 2025. According to the company, this segment is currently navigating a highly competitive market, dominated by price-sensitive offerings. Mercedes-Benz says its focus remains on delivering feature-rich, value-laden cars rather than cutting corners for volume.
SUVs continue to dominate the company’s sales charts, contributing 60% to overall volumes. This includes a wide mix of models from the GLA to the G-Class.
Mercedes-Benz also revealed major expansion plans under its ‘Go to Customer’ strategy. It aims to open 21 new MAR20X luxury outlets in 2025 with a Rs. 450 crore investment from franchise partners. The company recently inaugurated a new facility in Agra and will soon enter Kanpur, Varanasi, Jammu, and other key Tier-II markets.
You may also like
Katy Perry regrets 'making a public spectacle' of her Blue Origin space flight
Only high IQ people can spot tricky brain teaser's odd letter within 13 seconds
The incredible 6.5-mile beach in cheap country that's the 'least crowded' in Europe
Man Utd fans remind Sir Jim Ratcliffe of their endearing value in Lyon miracle
Anyone with strawberries in their garden urged not to plant 1 vegetable next to them
