Recent findings revealed that British adults are stuck in a rut, especially when it comes to food, fashion, and holidays. A survey of 8,000 adults from across Europe showed a third of people feel compelled to conform to popular trends. Four in ten believe their peers and the people they follow onsocial mediaare also pressured to follow trends, whether that's regarding travel or other lifestyle choices.
In an era where platforms like X, Instagram, and TikTok shape our choices, over half confess to being swayed by social media buzz when making personal decisions, impacting everything from fashion choices to what they drink.
Cultivating the call for spontaneity, MARTINI has brought in Jonathan Bailey, known for his role on Bridgerton, to encourage the public to be more spontaneous.
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The Laurence Olivier Award winner said: "Going off script is the ultimate way to allow space for fun, and new experiences. Unplanned moments end up being the most unforgettable."
The majority of people wish they didn't feel the need to follow trends and could 'go off script, claiming being intentionally spontaneous is a positive trait.
Two thirds of people reckon that making personal choices which deviate from the norm is a crucial form of self-expression. As such a third fancy doing something unique, having a laugh or being more playful, and steering clear of monotony in their lives.
Most also believe that not following trends helps them feel more in control of their lives as they're deciding what to do rather than being influenced by others.
Other top reasons for shunning trends include curiosity, a yearning for new experiences, and to discover something new about themselves.
According to the research, those in the UK and Spain felt that their daily choices have become more predictable than any other country. While folks from Poland felt the pressure to conform more than any others surveyed.
Jonathan Bailey, who is also this summer's 'MARTINI Man', chimed in: "This summer, I invite everyone to take a breath, dive in, swerve off-piste and be playful.
“Live a little differently.”
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