Tesco announces big change to its F&F clothing range - and shoppers will love it

Tesco has announced it is launching an online store just for its clothing brand F&F. Shoppers can currently browse some of the range online, but you can’t actually place an order or buy any of the items.

shoppers used to be able to buy F&F clothing through its non-food Tesco Direct website, but this was shut down in 2018. The collection was also available to buy online through Next - but the retailer stopped selling F&F in January 2024. The teased the launch of a new website in its financial results this week, where it said "launch of F&F clothing is scheduled to go live for customers in the year ahead".

It comes after Tesco launched its new Tesco Marketplace website, which lists products for sale from third-party sellers. The website now stocks more than 300,000 products - up by more than 3,000% from when the website launched in June 2024. Orders are delivered separately from your grocery shop, with marketplace items incurring their own, separate delivery fees.

However, you still earn Tesco Clubcard points on all purchases. All the sellers who use Tesco Marketplace are monitored on delivery speed, returns, and delivery success rates. At its launch, Tesco Marketplace director Peter Filcek told it wants shoppers to have a "one-stop shop" for everything they need.

He said: “We were looking at customer searches on our websites and we found things that we just don’t carry in Tesco [stores] or online, and so that prompted a stream of thinking around what we could do to open up that range, to give customers what they’re looking for because they were genuinely looking for all sorts of things.”

Meanwhile, the supermarket is also trialling a new scheme where it gives away "yellow sticker" food for free. "Yellow sticker" discounts are typically applied to food that is about to go out of date, with Tesco slashing costs by up to 90% off the original price of the product.

However, as part of a new trial at a small number of Tesco Express stores, the supermarket will cut “yellow sticker” prices to £0 for products that haven’t been sold after 9.30pm.

Some food will continue to be donated to charities, while staff will also get priority for “yellow sticker” items - but any other reduced food that is still in stores ahead of closing time will then become available for shoppers to take for free. As well as reducing , the trial will help Tesco meet its zero targets.

A spokesman for the supermarket said: “We are constantly looking for innovative new ways to reduce food waste. This trial, in a small number of our Express stores, will allow customers to take any remaining yellow stickered items for free at the end of the day, after they have first been offered to charities and colleagues.”

Tesco aims to cut its food waste by 50% by 2025, and has a target of becoming “carbon neutral” by 2035 and net zero by 2050. Ken Murphy, the CEO of Tesco, has his share bonus package partially linked to the company's food waste reduction targets.

It comes after Tesco cut ties with a food waste processor last year, after it was discovered that food it thought was going to feed animals was used to generate energy.

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