The European seaside city that's building new £88m airport and desperate for more tourists

Tucked along Albania's glittering Ionian coast, the city of Vlorë is looking for a way to share its allure with the rest of the world. With its pristine beaches, rich cultural heritage, and an unbeatable mix of value and charm, Vlorë is attracting attention, however not at the rate as other locations like Sarandë and the Albanian Riviera, who have been attracting significant tourism.

The authorities in Vlorë are , including by improving infrastructure. A Swiss-based civil engineering and construction company, Mabetex International, has set out to build a new airport in the city costing £88 million to help with tourism influx. Its aim is "to develop its geo-strategic positioning in the region and its aspirations to develop the country's tourism industry." This new travel hub will offer direct access for visitors from across Europe and beyond, making it easier than ever to discover what this coastal haven has to offer. For UK travellers, this promises a new and more affordable Mediterranean getaway option that doesn't compromise on beauty or experience.

For decades, Albania's coastline has flown under the radar, overshadowed by more commercialised neighbours like Greece and Croatia. But that's changing - and fast. Vlorë, in particular, stands out with its natural beauty, affordability, and laid-back atmosphere. Located where the Adriatic meets the Ionian Sea, the city is blessed with a dramatic backdrop of mountains and crystal-clear waters, offering a picture-perfect setting without the crowds of more established Mediterranean hotspots.

The beaches around Vlorë are nothing short of stunning. From long stretches of soft sand to secluded coves with turquoise waters, there's something for every kind of beachgoer. Popular spots like Zvernec and Radhime offer family-friendly amenities and gentle waters, while others, like the beaches near the Karaburun Peninsula, feel wonderfully wild and untouched. Whether you're looking to relax with a cocktail or dive into snorkelling and kayaking, the coastline here delivers.

Beyond its beaches, Vlorë is "one of the most historically important cities in Albania". As one of Albania's oldest cities, it's home to significant landmarks such as the Independence Monument and the Muradie Mosque, offering glimpses into the region's Ottoman and Byzantine past. A stroll through the city's historic centre reveals a vibrant local scene, with traditional restaurants, artisan shops, and buzzing cafés blending the charm of old-world Albania with the energy of a city on the rise.

What makes Vlorë so special is its authenticity. "It's one of the most beautiful drives in Europe and along the route you'll get incredible coastal and mountain views," Krista the Explorer wrote on their blog. It offers the kind of warm, welcoming vibe that's often lost in more commercial destinations. Combine that with stunning scenery, delicious food, and real value for money, and it's easy to see why Vlore is being hailed as the next big thing in Mediterranean travel.